The Myth of Location, Location, Location

In his book titled ‘The Undercover Economist’ Tim Harford argues that the success of your local Starbucks over other coffee houses is their ability to locate themselves right on the ant tracks of daily life. He argues that by being right in the way of workers they have no choice but to drop in for…

Ahhh, Now That’s a Good Coffee

Yes, I know I’m supposed to wax lyrical about the culture and traditions of this favorite pastime. It’s the best way to while the time away, particularly when you are on holiday. To savor the aroma and to let that first mouthful dance over your tongue, enjoying the flavor, before letting it slide down. I…

The Great Lie Juice

Well, lets get right to it. What is the great lie juice? Well, it is coffee. Why? You may ask yourself. Have you ever wonder why after drinking coffee you begin to feel positive. People often begin to talk about doing things they have been putting off. They begin to remember things. In the beginning,…