Coffee Titans Clash Over Espresso Centric Market
Two loosely allied US coffee giants, Starbucks and Green Mountain Coffee Roasters, started taunting each other over who can project dominance in the espresso home market emerging in North America. In dueling press releases, CEO’s of both giants leveled their espresso centric ambitions publicly on March 9, 2012. On that date, Seattle, WA based Starbucks…